The website creative-tools.de reports that Instagram currently has 200 million active monthly users. According to OurSocialTimes, 60 million photos are uploaded daily to Instagram and there are 1.6 billion likes per day. OurSocialTimes also reports that engagement rates on Instagram are 20 times higher than Twitter and 15 times higher than Facebook. This is why more brands are turning to Instagram.
According to the Pew Research Center, 55% of Instagram users are 18 and 29 years old. If your target audience is in this age range, your competition uses Instagram, and your target customers are actively engaged, these are all reasons to create an Instagram presence. These tips will help boost your Instagram presence. They also give you some ideas for creating and shaping an Instagram strategy.
Organize and Promote Contests
If you start with Instagram, contests can be a great way to attract new followers and increase interest in your brand or product. There are many steps involved in creating an Instagram contest. These include creating terms and conditions, getting approval from your legal or marketing department, creating graphics, getting influencers to join, and using Instagram ads to promote the contest.
But what you should be focusing on is the reason behind it. It can help you establish your brand personality, increase reach, and build an active following. The contest should not be a one-and-done entry. You can engage participants by offering additional entries that allow them to repost or tag your brand on their accounts. Be creative and increase your reach and take advantage of your contest and Instagram investment.
Create Instagram Ads
You can use Instagram ads to promote a contest, product, service, grand opening, influencer post, or other engaging content. Begin small and increase your spending when you see results using a targeted strategy. You should monitor your ROI. Target audiences can be targeted based on their location, gender, language, age, gender, and other connections. You can also double-use your advertising budget with Instagram and Facebook by sharing your content on both platforms.
Collaborate With Influencers
As sponsored advocates, get influencers to your Instagram account! Create a storytelling strategy that’s authentic and relevant for your target audience. Your brand should allow influencers to be themselves. It would help if you built a strong partnership. Even though they work for you, you must value their insights because they can speak to the audience that you desire.
Look for tastemakers. These influencers should be offered brand experiences and not only tangible goods. When it comes to working alongside them, think outside the box.
